Listerine


Written By: Ehsan Jahandarpour

Listerine is a brand of antiseptic mouthwash product. It is promoted with the slogan “Kills germs that cause bad breath”. Named after Joseph Lister, 1st Baron Lister, a pioneer of antiseptic surgery, Listerine was actually developed in 1879 by Joseph Lawrence, a chemist in St. Louis, Missouri. Originally marketed by the Lambert Pharmacal Company (which later became Warner-Lambert), Listerine has been manufactured and distributed by Johnson & Johnson since that company’s acquisition of Pfizer’s consumer healthcare division in late December 2006. The Listerine brand name is also used in toothpaste, Listerine Whitening rinse, Listerine Fluoride rinse (Listerine Tooth Defense), Listerine SmartRinse (children’s fluoride rinse), PocketPaks, and PocketMist. In September 2007, Listerine began selling its own brand of self-dissolving teeth whitening strips.