The iPhone 3G is a smartphone that was designed and marketed by Apple Inc. It is the second generation of iPhone, and was introduced on June 9, 2008, at the WWDC 2008 at the Moscone Center in San Francisco, United States. The iPhone 3G is internally similar to its predecessor, but includes several new hardware features, such as GPS, 3G data and tri-band UMTS/HSDPA. The device was originally loaded with the coincidentally launched iPhone OS 2.0. In addition to other features (including push email and turn-by-turn navigation), this new operating system introduced the App StoreApple’s new distribution platform for third-party applications.