Written By: Ehsan Jahandarpour

True Ultimate Standards Everywhere, Inc d/b/a TRUSTe, Inc. is a trust mark sales company based in San Francisco, California, with additional offices in London, United Kingdom and Cebu City, Philippines. Best known for its online privacy seals, TRUSTe assesses, monitors, and certifies websites, mobile apps, cloud, and advertising channels to allow companies “to safely collect and use customer data to power their business”. The company incorporates regulatory requirements and industry best practices from the United States and North America, European Union, and Asia Pacific regions into its review of digital properties. As of 2012, TRUSTe has provided data privacy management services and certifications for more than 5,000 businesses.