Copy (written)


Written By: Ehsan Jahandarpour

Copy is written material, in contrast to photographs or other elements of layout, in contents such as magazines, advertising, and books. In advertising, web marketing, and similar fields, copy refers to the output of copywriters, who are employed to write material which encourages consumers to buy goods or services. In newspapers and magazines, “body copy” is the main article or text that writers are responsible for, in contrast with “display copy”, accompanying material such as headlines and captions, which are usually written by copy editors or sub-editors.