Carnival Cruise Lines is a British-American owned cruise line, based in Doral, Florida, a suburb of Miami in the United States. Originally an independent company founded in 1972 by Ted Arison, the company is now one of ten cruise ship brands owned and operated by Carnival Corporation & plc. The company has the largest fleet in the group, with 24 vessels currently in operation that account for 21.1% of the worldwide market share. Executive control of the company is provided by the North American division of Carnival Corporation, headquartered in Doral, Florida. Carnival was a pioneer in the concept of shorter, less expensive cruises. Its ships are known for their Las Vegas-style decor and entertainment. The line calls its ships “The Fun Ships”, and there are a wide range of activities offered on board. Its trademark is the funnel, which is red, white and blue and shaped like a whale’s tail. The mascot for Carnival is Fun Ship Freddy, a character in the shape of Carnival’s distinctive funnel. In 1996 Carnival Destiny of became the largest passenger ship in the world at the time. In 2001, Robert Dickinson, then CEO, participated in a BBC documentary, “Back To The Floor”. Dickinson went to work at the lowest crew levels on the Fun Ship MS Imagination on a Carnival cruise in the Caribbean, where he shadowed a Romanian cleaner, Alina. In 2004, Carnival Corporation ordered for a development program for Carnival’s new ships, which was called the Pinnacle Project, which calls for a 200,000 GT prototype, which would have been the world’s largest cruise ship. As of 2009, the latest and largest ship in the Carnival fleet was Carnival Dream, a new ship. Carnival Dream entered service on 21 September 2009. After several voyages in the Mediterranean she was set to offer weekly Caribbean cruises from Port Canaveral from 5 December 2009. A sister ship, Carnival Magic, debuted on 1 May 2011. On 1 December 2009 it was announced that Carnival placed an order for a third Dream-class vessel. It entered service in June 2012 and is homeported in Miami. On May 10, 2010, Carnival selected a name for their new Dream-class vessel in 2012; Carnival Breeze. On 26 October 2012, it was announced that Carnival had ordered a brand new ship for their Carnival Cruise Lines brand. This ship will be built by Fincantieri and will be the largest ship they have ever built. It will also be the first of a brand new class of ship with a passenger capacity of 4,000 and a gross tonnage of 135,000. It is scheduled to be delivered in the Winter of 2016, nearly four years after Carnival Breeze entered service. The new ship will be named Carnival Vista.